Welcome to the Launch Pad: Countdown to Marketing Your Book – July 19, 2023

Meet Erika Lance, author of “The Author’s Accountability Planner” and Annie McDonnell, author of “Annie’s Song: Dandelions, Dreams, and Dogs.”

Erika Lance, author ofThe Author’s Accountability Partner – Erika Lance is a writer of horror, suspense, Sci-fi, and a little fantasy. She has been many things in this life, but she is most proud of being a nerd before it was cool. Growing up in the ’80s and ’90s, she will tell you, finding another female D&D player was rare. She is also the CEO of 4 Horsemen Publications, Inc., Accomplishing Innovations Press, and The Little Horsemen. She is the host of Drinking with Authors podcast and co-host of the Eerie Travels podcast. Erika fell in love with horror while watching Elvira and Dr. Paul Bearer on Saturday afternoon TV and was hooked. She believes that life is an adventure and it is built on the things you do, the people you surround yourself with, and most of all, the things you create. She loves to create worlds and stories, finding that not all stories have happy endings.



Annie McDonnell, author of “Annie’s Song: Dandelions, Dreams, and Dogs “ – Annie McDonnell’s thoughtful book reviews won a regular spot with Elle magazine in 2006. She soon launched her blog, The Write Review. After she was declared permanently disabled in 2014, she devoted herself full-time to the literary community and became known as one of its best book reviewers. Annie has written articles and endorsements for authors; conducted author interviews; and consulted with authors on promotions and events. She continues to do so as her health allows. In addition, she administers the Write Review and World of the Write Review on Facebook. What makes her debut memoir Annie’s Song: Dandelions, Dreams and Dogs even more remarkable is that much of it was written since Annie was told in January 2020 that she must go into hospice and was given last rites. An advocate for literacy, animal rescue, and those with disabilities, Annie is donating the proceeds from her cross-genre memoir—which hit top spots on Amazon’s Hot How to Get More Book Reviews New Releases charts in Biographies/Memoirs of People with Disabilities, Poetry/Grief, Death and Bereavement, and Books by Irish Authors, among others—to nonprofits that serve those causes.